Content generation for marketing and advertising

Generative AI models, such as Language Models (LLMs) like GPT-3 by OpenAI and image generators, offer myriad potentialities for content generation in marketing and advertising. LLMs can automate written content creation, such as creating engaging blog articles, social media posts, or hyper-personalized emails, with minimum input and editing effort. Building on its ability to mimic human conversation, LLMs can be used to develop chatbots for personalized customer interactions.

AI image generators, on the other hand, can create eye-catching visual content for several platforms. This can range from product image manipulation to creating promotional banners for websites, social media advertisements or customized email campaigns. Moreover, these can be combined with LLMs to generate a perfect mix of textual and visual content, creating compelling marketing collaterals that resonate with the target audience.

This example application is a Content Generation App built using Clevis, a tool that allows you to create AI applications with ease. If you are interested in creating applications within the same domain of content generation, Clevis has the right toolset for you.

The Content Generation App operates in a series of steps. First, the user inputs a topic or theme for the content in the Text Input step. This provides a base for the subsequent content generation tasks.

Following this, the application uses OpenAI's ChatGPT model for generating engaging ad headlines (ChatGPT step) and persuasive marketing copy (ChatGPT step) pertaining to the user's input. ChatGPT is an AI language model that is highly efficient in generating human-like text, making it ideal for content generation tasks.

The application also integrates with an SEO API in the Http Request step. This integration allows the app to fetch trending keywords or hashtags that are relevant to the user's input. This function enhances the marketing value of the generated content by making it trend-relevant.

Finally, the Display Output step ensures the generated content and the fetched trending keywords are optimally displayed for the user. The output, therefore, comprises of creative, persuasive, and trend-aligned marketing content.